Not yet a subscriber? Discover specialised sports marketing insights, tailored for sports industry professionals within Australia and across the globe. If you work in sports for an agency, brand or rights-holder then this is for you. With the Australian Open (AO) tournament less than a week away, here’s a look at things beyond the baseline.
Great read on the economics of the Australian Open, particularly the partnership deep dives! Funnily enough, I wrote about the Aussie Open myself as well, contrasting the figures more against the other Slams. Actually, works quite well as a companion piece to here :)
Great read on the economics of the Australian Open, particularly the partnership deep dives! Funnily enough, I wrote about the Aussie Open myself as well, contrasting the figures more against the other Slams. Actually, works quite well as a companion piece to here :)
Looking forward to your next post!